Aircel placed an actual dinghy lifeboat to a downtown billboard. A rope with a sign reading, “In case of emergency, cut rope”, held up the branded raft. July 15, 2009 the monsoon arrived with flooded streets and so did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel calls “Corporate Social Responsibility – A Solution”. The company was able to generate positive publicity and show consumers that they care.
Beautification of Anna Flyover has been taken up Aircel for a period of three years, the contract has been awarded by TNRIDC and executed by Chennai based outdoor advertising agency [Abra Media Networks]. This project boasts of first of its kind lighting solution for the entire strech of the bridge and many other landscapes to enhance the look of the whole bridge. As far as the utility is concerned, they are building a dedicated toilet for the police guarding the Anna Flyover and the US Embassy. Once this flyover is beautified, Aircel plans to maintain it for 3 years.
Usaha Tegas Sdn Bhd also owned telecommunication assets in Sri Lanka(SLT) and Indonesia(Axis), UTSB is one of the largest privately owned company in Malaysia The owner of UTSB is a Tamil of Sri Lankan origin Ananda Krishnan and he is the second richest person in Malaysia).
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